How Much does Animation Cost?

I just simply don’t know what it is about art that makes people think it’s so easy to do. Why do people think animation is cheap to produce? Is it the fact that we can all pick up a pencil? We all have ideas? We’ve seen so much of it we think we know what stuff should look like?
I don’t know… but I will tell you the average client puts no value on artwork.
None.
They can’t at the prices they expect artists to work for them.
I have had people ask me for an entire 22 minute television show and want to pay me $100 to make it. No I’m not kidding. That would take me a year to do by the way. I have had people want me to draw 300 panels of art for their children’s book for $300. That’s a dollar a drawing. I have had people want me to produce a full color 22 minute storyboard for less than $250 bucks.
I have also had people call me up and berate me when I won’t do work for these insane prices.
It takes the average artist about 2 hours to rough out a drawing of a cartoon character, and (more…)






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